The question on today’s post is: What does mojo mean in the ‘media world’?
A mojo is an amalgam for a journalist who only carries mobile phones to capture newsworthy events to stream it online. Currently throughout the world, Scandinavia, the UK, Europe, the US, and Africa are known for their mojos.
It has helped citizen journalism grow and take a new direction for capturing and broadcasting news.
In London, a year ago, a Reuters news agency supplied its journalists with a mojo toolkit. It included a Nokia N95/N82, a Bluetooth keyboard, a digital microphone, and a phone adapted tripod.
Robert Scobel, an American blogger used a service produced by Qik to broadcast live video from his cell phone. “Qik has put a TV studio in my pocket. I can get live video onto the Internet faster than I can make a phone call,” Scobel said.
A YouTube video on Steve Garfield, a mojo, shows how easy and convenient it is to be able to record information and stream it to the internet straight away. He is able to record important live news before any qualified journalist. He is always ‘in the action’ and the fact that he only needs to hold a mobile phone to do so, is even better.
In many countries, such as Japan, four in five mobile phone users use their mobile phones to connect online instead of using their PC. A quarter of 18-25 year olds in the UK use their mobile phones to check sites like FaceBook and MySpace.
The ‘media world’ is evolving and people like Frank Barth-Nilsen from Norway are trying to create ideas on how technology will change today’s way of storytelling. He has initiated this by creating a website where people can share their ideas. Visit MojoEvolution.
REFERENCES
Quinn, S. (2008). “Who found my MoJo”.
The UpTake 2008, in YouTube, Steve Garfield, Mobile Video Journalist, retrieved 02 October 2008 http://www.youtube.com/watch?v=NIce0Z2gZ7M
YouTube 2008, Reuters Mobile Phone Reporting Part 2 retrieved 02 October 2008 http://www.youtube.com/watch?v=p1kVbvhp4Ik